Digital Marketing Course Certification

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Syllabus

Advanced Digital Marketing Artificial Intelligence (artificial intelligence) from our specialists at Skilltopr. Anybody from any foundation can begin learning Advanced Showcasing and can make their unmistakable in the computerized world Digital Marketing Course Certification.

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Digital Marketing Course Certification Course Overview

Digital Marketing Course Certification Advanced showcasing is perhaps of the most encouraging profession in the gig market. It utilizes different apparatuses which help to carefully develop the business. In current scenerio, numerous businesses depend via web-based entertainment to showcase their items prompting a tremendous opening for freshers and experienced experts Digital Marketing Course Certification.

Course Syllabus

Introduction To Digital Marketing

Marketing Fundamentals
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Email Marketing
Content Marketing and Copywriting

Marketing Fundamentals using AI

How to Create a Buyer Persona
8 Ways to Find Your Audience Online
How to Identify Your Unique Selling Proposition

Search Engine Optimization

How Search Engines Work
Search Engine Basics
SEO Planning and Strategy
First Stages of SEO Implementation
Keyword Research
Use Wikipedia, Forums for Keyword Research
Creating Content Clusters for Content Marketing
App Store Optimization
Google Hacks to Improve Your Search Ranking
Optimizing for Voice Research : Crack Google’s latest Algorithms
Optimizing a SEO Friendly Website
Mobile and Local SEO
Tracking Results and Measuring Success
How to do Backlink Audit & ﬁnd potential forums for posting with competitor research

Search Engine Marketing using AI

Understand & Create Customer Journey
Keyword Research & Planning
Remarketing, RLSA & Dynamic Targeting
Shopping PLA Ads & Smart Display Campaigns
YouTube Advertising
Quora Advertising
Understanding Search Theory
Understanding Keyword and Tools for Keyword
Writing Killer and Compelling Ads
Landing Page that Convert Searchers to Buyers
Advanced Optimization Techniques
Demystifying Quality Score
Understanding and Utilizing Advanced Geographic Targeting Techniques
Implementing Profitable Bid Strategies
Implementation of Testing Techniques
Adwords Report and Monitoring of Account.

Social Media Marketing

Facebook Marketing
Instagram Marketing
Twitter Marketing
LinkedIn Marketing
Pinterest Marketing
Using Hootsuite, Buﬀer,
Sproutsocial for Social Media
How to make Industry speciﬁc Social Media
Strategy

Email Marketing Using AI

How to write eﬀective content
How to increase leads through nurturing
Email Marketing
Strategies for B2B &
B2C businesses
Drip Email Campaigns
Best Email Templates for Communication

WordPress Design and Development

Why WordPress?
Introduction to WordPress
How to Choose a Domain Name
Domain Registration and Hosting
How to Install WordPress
Learn to Create Pages and Posts to WordPress
How to Choose and Install WordPress Themes
Google Analytics for WordPress

Content Marketing Using AI

Introduction to Copywriting
How to Write for Your Buyer Persona
Tips to Write Magnetic Headlines Interest, Desire and Action
How to Market Your Content
How to Identify Questions that are Worth Answering
How to Choose or Create a Blog Post to Link Back
How to Structure Your Answers for Maximum Clicks
How to Promote Your Website through Content Marketing

Inbound Marketing

Understand and implement the concept of funnel marketing
Strategize the plans for attracting a relevant audience using cost effective methods
Learn to use automation tools such as HubSpot,
Push Engage & landing page builders
Start to strategically analyze your campaigns and tactically improve them

Web Analytics

Understanding Google Analytics (Top Rated tool in Industry)
Bing Webmaster Tools Website tracking through
Google Tag Manager
Understanding User Flow & how to create Industry wide reports

Affiliate Marketing

Affiliate Marketing
Basics – How to Choose an Affiliate Marketing Niche
Steps to Get Started with
Affiliate Marketing Fundamentals of Choosing Great Offers that will Make the Most Money
Comparison of Major Affiliate Sites
Marketing to Drive
Traffic to your Affiliate Products
Additional Ways to Generate an Income Online

E-Commerce Seller / Marketplace

Introduction to E-Commerce/Online Marketplace
Preparing to Sell on Marketplace
Marketing & Advertising The First Sales
Post Sales Engagement
Metrics & Analytics
Continuous Sales Improvement

Growth Marketing Master Class (AI)

Find profitable platforms
Spy on other aliates
Run profitable campaigns
Scale successful campaigns to multiply earnings
Tools used by super-growth hackers

Specialization Modules

Introduction to eCommerce & Shopify
Dropshipping
Creating & managing your Shopify store -Adding Products to your Shopify -Extending functionalities with Plugins -Adding Pages & Navigation -Blogging on your Shopify store -Store settings (payments, taxes, shipping etc.)
Going live & managing transactions
Setting up for success -Shopify Analytics & Reporting -Connecting with Facebook -Setting up Discount Coupons

Facebook Marketing

Facebook Pages and Post Best Practices
Facebook Ads –
Optimization and Reporting
Facebook Messenger, Shop, Pixel
Building Brand Awareness
Driving Online Sales/Leads

Media Buying & Planning

Setting up the objectives
Understand the key tasks to draft an “awesome” digital media plan
Segmentation & targeting of the audience
Best practice to execute the campaigns
Multiple formats & appropriate for our targeted digital platforms

Programmatic Marketing

Real-time bidding
How Programmatic
Advertising Works
Types of Programmatic Advertising
Advantages and Challenges

How to become a Freelancer in Digital Marketing

Brand’s Necessity To utilize Digital Marketing Services
How The Brand Is
Currently Reaching Out To Customers?
Generating Custom
Reports & Automated Reports
Evaluating Other Digital Marketing Services Providers
Creating Customized Presentations and Proposal
Setting Expectations and metrics to track performance

Integrated Digital Marketing Strategy

The Customer -India on Digital – digital trends: internet users, male v/s female, age groups, -Devices, multi-screening,
Marketing Principles: AIDA, Purchase Cycle,
Moments of Truth Creating Digital
Moments of Truth – AHA Moments
Digital Strategy:
Branding v/s Acquisition. What would dier?
Analytics (Attribution: various models, cross-device)
Campaign Optimization – Test, Learn, Deploy what works. Repeat

Awards & Experience

Google Adwords Certification
Hub Spot Inbound Marketing Certification
SEMrush Certification
CDME (Certified Digital Marketing Expert) from SMEClabs
On Job Training Certificate from SMEClabs

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FAQs on Digital Marketing

Best Digital Marketing Course Certification Institute?

Skilltopr Provides Enterprise-Level Digital Marketing Course Certification with Digital Marketing Course Certification .

What is Digital Marketing Course Certification?

A digital marketing certification is awarded to individuals upon successfully completing the requirements of an online digital marketing course. It’s a way to verify the skills and education of the holder in regard to digital marketing techniques and strategies.

Why digital marketing certification is important?

A Digital Marketing certificate is proof that you completed a course and learned some valuable skills in a set duration. Employers worldwide consider candidates who put an extra effort into learning a skill. A Digital Marketing certificate will make you more employable and skilled at the same time.

What kind of course is digital marketing?

Digital marketing courses include Search Engine Optimization (SEO), Google Ads & SEM, Facebook Ads, Social Media Marketing, Web Analytics, Email Marketing, and Content Marketing. You can choose one depending on your requirement, and area of interest.